The Art of Mastering Services
July 12, 2016
Advantages Of Keeping Your On Hold Messages Fresh There are many reasons why people would update their on hold messages. It could be the time before your caller will make another call and contact you. Businesses receiving frequent calls from customers would benefit by updating their on hold messages regularly. If you are not sure about your business, how can you tell when you need to update the on hold message? Do you need to change or modify an information in the message? If there is, an update is necessary to put the right information. It would be bad if you included the wrong address or old contact info. It might also include your business name or staff. Correct these information right away.
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Are you releasing new products or services? It is a great way to promote them through on hold message. You will get their attention for several minutes. Put an interesting and enticing message.
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Did you win an award or get accredited recently? These affect your credibility and boost your business value. You can outdo your competition. Is your message overused? Now you have a problem. You do not want to bore or annoy your caller. However, it is common for companies to stick with one message. What a bad practice! It is a marketing opportunity. Is the message about information your callers are not interested? Do not be too focused on yourself. Try focusing on the advantages the customers will get instead. Did you just hire a new personnel or staff to your team? You can promote your new doctor, lawyer or dentist of your team and introduce him to your customers. It is useful for those staff who will interact with clients. Clients will get to know your new staff even before the appointment. Are you hosting a new marketing campaign or giving discounts? You can inform them about your new website. The customers will never know about these even if they keep buying your products. It could affect the results of your marketing project. Inform them about your latest projects. Is your company planning to host an event? One customer can let your event known to hundreds of people. With so many competitors in the market, a corporate event can give your company an edge. You can achieve this efficiently with just your on hold message. If you are in one of these circumstances, do not hesitate to update your on hold message and boost your company. With just regular updates on the information of your on hold message, you keep your customers interested in your business. Even a small change or update while using new voice or background music could pay dividends on your efforts. Take advantage of this marketing strategy.