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December 22, 2017
Benefits of Using a Retail Display
If you want an effective way of boosting your product sales, then using retail display solutions will give you what you want. As a matter of fact, majority of the consumers in the market are making their decision on point of purchase, which is backed by research. Roughly 60 percent of the overall purchase to the business is because of retail displays, making it the most important promotional element in various stores.
Today, shoppers are actually overwhelmed with different advertisements and product info too. To convert high margin sales, it is integral for any retailers to find effective solutions that can make their brand more noticeable. It therefore becomes crucial to learn how to properly compete with attention as well as interests of consumers in retail markets. The truth is, retail displays are basically fixtures that are holding the inventory or present feature products. If you like to attract attention in a competitive manner, then display racks can work perfectly.
As a matter of fact, there are numerous benefits for using these displays for your business so long as they’re properly deployed and designed.
Number 1. Boost your profits – sophisticated retail displays can boost the perceived product value and at the same time, draw prospective customers. Several testing has revealed that in various categories of shoppers, they are willing to pay around 50 percent more for products that are displayed on well designed retail fixture.
Number 2. Attention to detail – you can boost sales simply by having eye catching and interesting displays as it helps you in generating attention of prospective customers and be able to entice them in physically engaging with store products. In case that your merchandises aren’t able to grab attention, it will be hard to convert sales.
Number 3. Location – positioning retail displays in a strategic location of your store helps in guiding your customers through your shop to the high margin product areas. Aside from that, you have to exert efforts in presenting your products in the right place in your store as branded display is ensuring that your real estate is secured.
Number 4. Elevate your branding – an elegant and customized display can actually stress the main features of your product as well as market brand name effectively. With informative signs and banners, you’ve got the chance not just to get the attention of your shoppers but also, communicate your message about your company or product to consumers.
Number 5. Promote new services and products – with an innovative display fixture, it gives you a platform to launch brand new services and products to your prospective market.
If you are seeking ways to boost the conversion rate of your business and increase sales, learning how to use retail displays can be a big help on achieving it.
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