Increasing Awareness and Understanding About Personal Development
Personal development involves all activities to improve and achieve identity and self-awareness, develop potential and innate talents, develop human resource, facilitate employment, enhancement of the quality of life, and those that contribute to the realization of one’s dreams and aspirations. Personal development in the context of institutions, involves tools, programs, methods, assessment systems and techniques supporting human development, and it includes formal and informal activities for the development of one’s roles such as counselor, teacher, life coach, manager, guide or mentor, taking place over the course of a person’s entire life. Personal development involves the following activities: improvement of self-awareness and self-knowledge, improvement of skills and learning of new ones, renewing or building self-esteem or identity, development of talents and strengths, improvement of wealth and wealth concept, identification or improvement of one’s potentials, building workforce employment or human capital, enhancement of lifestyle or quality of life, improving health and wellness, fulfillment of aspirations, initiation of life enterprise and personal autonomy, definition and execution of personal development plan and improvement of social activities.
There are two formats in the operation of personal development which are business-to-consumer and business-to-business. Business-to-consumer market may include personal development activities such as selling courses, books and techniques for health, fitness, weight loss, beauty enhancement, yoga, martial arts and meditation. With the advent of the internet, it is now possible to enhance personal development through online programs delivered conveniently to people, and it may include tools sold with a specific program such as motivational books, technical manual for yoga, martial arts programs and recipes for weight-loss. The offerings found in personal development’s business-to-individual market operations include time management, life coaching, individual counselling, workshops, e-learning programs, motivational speaking and books.
In personal development, business-to-business format involves improving of business processes through human capital reinforcement, motivation or encouragement for work productivity and people management, wherein programs are sold to private companies, government agencies or schools and universities, aimed to improve effectiveness, managing work-life balance or in preparation for a new role in a certain organization. Management, marketing and market development, assessment systems and courses for higher education are the scope of business-to-business market operations, as well as it include management services such as training and development programs, personal development tools, self-assessment, feedback, business coaching and mentoring.
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