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Category: General Articles

Planning an Adult and Child’s Birthday Party Is Fun and Easy

Birthday parties are not just for children. There are many reasons why an adult would want to rent a venue for another adults’ birthday party. It is very common to celebrate for a 18th, 21st, 30th, 40th and 50th birthday. It does not matter what type of venue you want to book but what does matter is if the venue can accommodate the number of guests that are you are inviting.

There are many ways to go about booking the best birthday party places. Whether you are booking a party for a child or an adult you can always rely on the recommendations of others. You may want to have a party at a bowling alley, so guests can sit in a party room and enjoy food, drinks and open gifts and then continue their night with a few rounds of bowling. This type of party is great for people of all ages. You may prefer booking a party room for only food and gifts for a shorter duration. These parties are also fun and achievable.

Popular children’s birthday parties include bounce house venues, bowling alleys, roller rinks, indoor climbing walls, ninja courses, bakery parties, ice cream shop parties, spa parties, movie outings, mini golf parties, arcade parties, paint ball parties and pizza parties. When planning a children’s party, you will want to compile a guest list and narrow down what activity you want to occupy the children with. Once you have an activity narrowed down you’ll need to find a venue that offers the activities your child wants to participate in. Many venues will require a deposit to book your party with them.

Adult parties also come with many options. Booking a party for adults comes with question of “will children be allowed?” If the answer is yes, then the location does not need to have child entertainment, but it also cannot be directly at a bar but at a location that does have a bar for adult drinks if necessary. Adult birthday parties can be held in party rooms at restaurants, at bars, at bowling alleys, at indoor rock climbing walls or obstacle courses or at swanky upscale downtown locations. You will need to contact your preferred venue and secure the date for the party. It is best to inquire about catering and decorations if you plan on using any.

What if there was a way to make party planning easier? Of course, you can always turn to friends and neighbors for recommendations but sometimes an internet search provides too many answers. You may be too busy to search online for hours and narrow down your selection. There are websites that provide local party information for you. These one stop shop resources will give you a search mile radius from your house and you can search for specific types of parties and venues. This will take a lot of guess work out of finding the right place. Some of these sites also provide direct links to the venue so you can book directly from your computer. No matter how you decide to book your party the end result will be the same; you’ll have one happy birthday to celebrate and one happy guest of honor.

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Creative social media marketing

All business owners are looking for the same thing: more clients! Attracting new customers is the top priority for everyone running a company in the modern competitive economy, and is particularly important if you’re a small business without the budget to take on the big boys.

This is why many small companies have to think outside the box and get creative with their options, including coffee shops and cafés that use chalkboard markers to produce attractive or quirky sidewalk advertising, and companies that think up quirky marketing strategies to link with an ongoing local event or news story.

Of course, another important avenue for exploring in modern marketing is social media. One of the advantages of social media is that it can help to level the playing field, enabling smaller operators to compete with the big brands. It is a huge arena. A survey from Smart Insights found that early last year, there were 2.8 billion social media users in the world, spread across the leading platforms. How can small companies use social media creatively to boost their profile?

Facebook video ads

Facebook is still the most popular global social media platform, and over the last few years, there has been a dramatic growth in the number of businesses using Facebook to advertise. However, use of Facebook video ads remains comparatively small, which offers an opportunity. According to one piece of research by Buffer, Facebook videos have 135% more organic reach than normal Facebook advertising.

User-generated content

The appeal of social media is that it offers everyone the chance to have their say, and this democratic aspect of the platform is great for businesses. If customers like what you’re doing, then they will spread the good news about it organically, without you having to advertise.

However, with a little extra creativity, you can capitalize on the advantages of social media expressivity and use content generated by customers. You have to obtain their permission, of course, but as long as you do, using this content has many advantages. In particular, it is a more organic and natural way of marketing your brand. It also suggests that there is an active and engaged customer base for your company. The modern consumer likes to see other customers’ opinions before making a purchase as they tend to trust people over brands, so user-generated content is the perfect way to engage with the market.

Micro-influencers

Most businesspeople have heard of influencers and how they can help brands. Companies search out individuals who have a wide fan base that fits with their target market, and then reach out to the influencer in an attempt to promote their product.

The success and high profile of this form of marketing has led many small business users to assume that it is only for big brands, but this is far from the case. The important thing to remember about influencers is that the size of their following matters less than the engagement and enthusiasm of the followers. An influencer with 5,000 highly engaged followers can offer more potential than someone with 200,000 less active followers.

These individuals, with followings in the 10,000 to 100,000 range, are called micro-influencers, and there is evidence from research done on Instagram that they offer the best combination of reach and engagement, providing access to social marketing for small businesses.

Instagram stories

For a number of years, Snapchat was where brands focused when it came to engaging users with social media stories. In fact, in the course of three years, from 2014, Snapchat increased its number of daily users from 46 million to 166 million. But now there is a competitor that offers an even better opportunity for businesses. Instagram Stories has over 200 million active viewers. It enables users to share videos, images and stories, which remain live for 24 hours before disappearing. You can also use text, emoji and location filters.

The beauty of Instagram Stories for small businesses is that they are cheap and easy to put together. In fact, all you need is a mobile device. They also come across as being authentic, which is important in the modern marketplace. And, perhaps most importantly, they encourage users to engage directly with your brand as they have to click onto the story if they want to watch it.

Marketing is all about creativity, and thanks to social media, there are greater opportunities to promote your brand than there have ever been. Hopefully, these tips will help you to boost the creativity of your brand and grow your customer base.

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5 Reasons to Invest in Commercial Property

Investing in commercial property is a great idea for anyone who has ever thought that they would love to answer only to themselves while earning a little passive income. Once the property has at least one tenant it will start to generate a little money every single month without any additional input. All that is required is some general upkeep and maintenance from time to time.

So while it is clear that investing in property is a wise move the question is whether it is better to utilise this investment by buying a residential or a commercial property. Usually, for most landlords, it is a much better idea to buy commercial property. Here are 5 reasons why.

  1. Greater Potential Earnings

Investing in a commercial property usually allows for a much greater earning potential than any residential property. This is particularly true in the event that you are able to invest in a commercial property which contains multiple units that can be rented out individually to various businesses. Generally speaking, a well located commercial property will generate around 6% of its value in rent each year and this can rise to as high as 12%. This means that within a decade a commercial property can have paid for itself purely in terms of rent, not taking into account any future profits that may be made in the event of a resale.

  1. Low-Risk Income

If you were to rent a residential property out to tenants, there are always risks involved. You could find yourself suddenly having to deal with failed rental payments or a sudden end to the tenancy agreement. While renting out commercial property is not entirely risk-free, the risks involved are lessened. For starters, commercial rental agreements tend to be a lot stricter than those agreed to by residential tenants. Also, you can divide the risk by having multiple businesses renting separate spaces within the same property.

  1. Reduced Maintenance Work

When renting out a residential property you are effectively on call 24 hours a day and 7 days a week to come and fix one issue or another. This can be subverted by hiring a property management company but that involves incurring yet another expense. Meanwhile, most businesses only operate during regular business hours. This means that any issues are likely to come up and be dealt with at a reasonable time of day rather than the middle of the night. Not only that, but it is not uncommon for a commercial tenant to employ their own professional maintenance team to look after their space and deal with any minor issues that may arise.

  1. Higher Quality Tenants

It goes without saying that the majority of residential tenants are responsible people who will do their utmost to look after the property they rent and take good care of it. Most will be happy to abide by any rules, and when their tenancy does come to an end you will find it has been left in much the same state as it was given to them. However, this is not always the case and there is little worse than a destructive tenant. The fact of the matter is that commercial tenants tend to be even more reliable and the risk of this kind of damage to your property is much less with a commercial rental than a residential one. This is because the appearance of their business matter to their clients or customers so there is a much stronger incentive for them to look after it.

  1. Longer Contracts

A residential tenancy is likely to have a contract that lasts from 1 to 2 years, maybe longer. On the other hand, a business is going to want to keep the same space for as long as possible especially as their customers get used to their location. A residential tenant is always going to be looking to move onwards and upwards and may leave at any time. Commercial tenants need the stability that comes with staying in one place for a long time in order to let their business flourish.… Read the rest


Benefits of using a work order management software

Work order management systems offer managers using the system an effective and efficient way to manage different work orders. The manager can create work orders, update existing requests as well as track the progress of each job. Work order management and tracking system replaces the manual system where employees had to manually generate work orders. There are several benefits that you stand to enjoy, they include the following.

Better communication between employees and managers

When managers had to manually submit work orders, they would sometimes have to call up their employees. There is a chance of miscommunication between the employee and the manager if there is a bad connection. When you shift to a work order management system, all details concerning the job are on the work order. The manager does not have to worry that their employees misunderstood their message, or they cannot get in touch with an employee.

Flexibility

With traditional work ordering systems there had to be a person left in the office stuck to his chair. Some responsibility was sending out work orders. However, today most work order management systems have an application that can be operated from different devices like the phone or laptop. This makes work much easier since one can access it from any location. Also, the manager does not have to get stuck in the office, he has the freedom to go in the field and get some work done if he so wishes.

Less paperwork

When dealing with a work order system, there is very little paper involved. You can handle all business through the system without having to write down anything on a paper. You also do not have to worry about lost paper work. The system automatically backs up the information and you do not have to worry about making copies. It is also good for offices that want to go green.

Easier tracking and scheduling

Using a work order management software, the manager can easily track work handed out to different employees all in one place. They do not have to call them or visit their working location to find out how far they are with the task given. This frees up the managers time and they are free for other tasks. A software also allows the manager to manage different teams. A work order management system makes it easier to provide different customers with end services execution which are on a scheduled plan, hence experience higher customer satisfaction levels.

Work order configurations

The truth is that every business is different from the others in the market. What would work for one business it does not matter if they are in the same industry might not work for another business. Hence, it is important that the software allow work order configurations with the ability to manage different fields.

If you are looking to make work order management easier, it is advisable to get a work order management software.

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What is Mobile Load Testing? 

Studies show that mobile application’s load time can make or break a company’s potential to gain and retain customers. A slow load time will cause a person to click off the mobile application. The best case is the individual will try to load the content again. The worst case is the individual will click on a competitor’s mobile site that is faster.

What does Mobile Load Testing Mean?
Mobile load testing is the process of placing user demand on an application to measure its response. The way an application performs determines its behavior under anticipated peak load time conditions and normal conditions. The application owner wants to know things like reaction time, how the app performs when it is overloaded and its breaking point.
The mobile load test should be fast enough for any issues to arise. These issues include memory leaks and concurrency bugs. If memory leaks occur, it will show within approximately five minutes of load testing. The server may quickly run out of memory or simply crash. However, if looking for an exact time, 30 minutes of load testing should be enough.

The Reason Why Load Testing is so Important
Performing stress testing on an application must be done to give a person the best user experience while on the mobile site. For instance, the mobile app company should want to verify the app’s load times, key performance metrics and interaction times on the site. Another reason is to check the current user experience if the app is already launched. As new updates are released on the app, it is vital to test the impact of the user performance post-release of updates.

Whether the application is launched or not, it is important to know whether the app can handle future anticipated user growth. The mobile app owner always anticipates more people using the site. In fact, growth is vital to managing a high-performing mobile app system. Looking at past user trends is a good starting place prior to conducting stress testing on a mobile application.

The Best Time to Test the Mobile Load Time
One of the best things about mobile load time is that it can be done at any time. For instance, one of the best times is pre-release and post-release. Running the load test during both phases shows the software will seamlessly perform under any type of peak load. Also, running load tests during down times can help keep things moving quicker.

Getting the Best out of Load Testing
Mobile application’s performance is directly tied to how several downloads, revenue, retention rate and rating. This makes committing to a creating a high-quality application that exceeds performance expectations vital. People want to use an app repeatedly. The key to achieving this goal is to have a mobile application with a quick load time. To do this, make sure the application has a fast loading time prior to launch. In addition, keep checking the load time to ensure users are getting the best performance necessary.… Read the rest