Whether someone is a marketer or the next big YouTube star, creating interesting, engaging video is an important part of the plan. Videos are an easy, quick way to build a brand, increase its visibility on the search engines, and connect with social media followers. To begin making and sharing entertaining videos, follow the tips below.
Keep it Real
Online videos are a good way to give viewers a realistic look into a brand. It’s important to show some personality, but acting too silly can push followers away and diminish the presenter’s credibility. Before recording, write out some important takeaways for viewers, and rehearse some lines. Above all, don’t make the video too salesy; it’s supposed to feel like a talk with a friend rather than a commercial.
Choose an Interesting Topic
Presenters should choose topics that solve an audience’s problems, or at the least, entertain them for a minute or two. Followers like sharing and seeing entertaining and useful content such as how-to videos. If the presenter finds the content helpful or interesting, it’s likely that the audience will feel the same way.
Keep it Short
The ideal length of a YouTube video is about two minutes. If the company has a significant amount of info to share, offer it in a video series. This can entice viewers to keep coming back, and it helps a brand build a more dynamic online presence. With a video series, consumers have more to consider when they search for a particular brand.
Optimize Videos for Organic Search Results
If the brand doesn’t already have one, create a dedicated YouTube channel. Because these videos are often prominently placed on Google’s SERPs, they can significantly improve organic results and drive more traffic to the company’s website. When uploading a new video, base its title on relevant keywords. Add a description and a few related keyword tags to maximize organic discovery.
Share and Share Again
Now that the video is on YouTube, how can it gather more viewers? Consider posting it to other video sharing sites and share it on sites like Twitter, Facebook, and LinkedIn, where followers and fans can see, comment, share and like them. For more tips on creating engaging videos, visit http://infinigeek.com/create-engaging-youtube-content/.