The Merits Of Using An Affiliate To Advertise Your Products. Affiliate marketing is the process where an affiliate acquires a commission through the sale of goods and services of a company. People find the goods they have interest in and promote it for the sake of others so as to earn a share. The associate earns some reward in commission when he brings in a visitor who is interested in buying the goods that the affiliate has advertised. There are four role players in this process including the company, the network, buyer and the affiliate. The merchant is also known as the retailer, and he is the owner of the goods or services that are being advertised. The network is the platform where the publishers get to opt for which products they want to advertise. The another contributor to this process is the affiliate. He is the one who is responsible for selling the product to the customers thereby earning the commission. The fourth player is the customer who buys the goods for consumption. Affiliate marketing is a marketing technique that surpasses online selling. Affiliate marketing make use of many forms of advertising their goods and services. Search engine optimization is employed, and this makes the internet site for the advertisement familiar to everyone who go online. This is because the SEO will enable the process to be present at the top lists. Affiliate marketing may also encourage email marketing and also spread the popularity through social media. The market approach is closely associated referral marketing by using a publisher in the sale of goods. Affiliate marketing is so helpful especially to retailers who want their stock to be sold fast. It is upon the retailer and the affiliate to agree on the percentage of the commission that the publisher will receive. There are several benefits of affiliate marketing. One is that both the merchant and the affiliate will share a symbiotic relationship. The benefits are that the publisher makes a commission while the retailer gets his or her goods sold. The merchant will also earn new traffic to his or her website which contains prospective customers. The company can only pay the advertiser the due if a customer pays for his or her products making the process cost effective. A permanent price is quoted for the payment of the publisher. The affiliate can only earn what is written on the internet site as the commission. In some cases, the merchant might choose to increase the commission to the increase in sales. There is transparency and also easy supervision of the website. Easy supervision and clarity are present since the boss who in this case is the merchant can check all the business operations from his website. The company that owns the goods can acquire all the information of the deals that the affiliate has transacted with the customers. The retailers can supervise his work online since the operations and the orders done by the customers are done online.