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3 Healthcare Marketing Strategies that Work Marketing is an essential part of the growth of any organization, including medical practices. And as more and more people have access to information they need about their health and healthcare services, it has become imperative for physicians to establish an online presence. The days when a doctor would mostly depend on personal recommendations are almost over. If you don’t have a solid marketing strategy, your practice could be left behind, or you may soon lose your job. The marketing strategies that work for dentists, doctors, and other medical practitioners are the same as those that work for other types of organizations, with maybe just a few minor differences. Let’s take a look at three top healthcare marketing tactics. Emotional offline marketing campaign
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A lot of people still depend on traditional media to make their buying decisions. If approached the right way, radio, TV and print media can all be effective marketing channels for doctors. The golden rule is to add emotional appeal to your marketing messages. You may for example tell the story of a patient that got cured of a conditioning they had been struggling with for a while. The use of stories in your electronic and print ads can improve the conversion rate as people find it easy to connect with stories.
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Search engine optimization Most people today will just hit the internet when they are looking for a doctor. They’ll type such search terms as “Tampa FL physician” or “dentists near me,” and be presented with a list of some of the authoritative healthcare professionals in the region. Many doctors who have not optimized their websites to appear in the first page of Google and other search engines are missing out big. So how you show up among the top search results? Running an authoritative blog is one of the top ways to get your website to rank. Through blogging, you can offer advice to people on how to prevent or treat certain medical conditions. The object is to spread knowledge, while establishing your authority in the field, so that people can reach out to you when in need of solutions to their problems. Once people start sharing the content on your blog, more and more people will troop in, and the search engines will rank you higher. Harness the power of social media Business without a presence on social media are missing out on the a huge potential market. Healthcare is a huge part of people’s live, just like other things. So naturally, they may want to engage your practice via Facebook, YouTube, Twitter, and other channels. Having a presence on social media means you can share with potential clients useful information, and also engage them in a more direct/personal way.

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