Category: General Articles

Facebook ‘Likes’ reveal user characteristics

General Articles

Likes in the social network could predict personal aspects of users such as sexual orientation, religion, age or even race. A study carried out on Facebook reveals that through the ‘likes’ of users you can identify aspects such as sexual orientation, religion, age or even race. Researchers at the University of Cambridge have developed, using algorithms, a way to predict from their tastes in the social network the personality of the person. The research, published in the magazine PNAS, has had the participation of 58,000 volunteers, who have allowed the analysis of their ‘Like’ on Facebook. The likes on this button served to feed algorithms that matched the information provided to personality tests. From these algorithms results were extracted with 88 percent accuracy for determining male sexuality, 95 percent accuracy in determining race, and 85 percent for differentiating between Republicans and Democrats.

Christians and Muslims were correctly classified in 82 percent of cases and the status of relationship and substance abuse was predicted with an accuracy of 65 percent and 73 percent. As for specific tastes, ‘I like’ reveal that less than 5 percent of users click on obvious gay content, such as gay marriage, for example. These algorithms also add large amounts of data in terms of personalized tastes like music or television programs, allowing you to create a lot of personal profiles. The study will be of great help to social media companies interested in making more money through personalized marketing. Despite this, researchers have warned that people’s digital profiles are creating privacy threats.

Analytics metrics provide data about visitors to a web page, location, language, average time of a visit, etc. This information no longer surprises the digital community. But what about revealing your personal information through the “Like” button on Facebook?

Recently, researchers at the University of Cambrigde developed a measurement system that reveals the personal data of each user for every 100 clicks on the successful “Like” button, an extremely popular language in social networks. This research demonstrates that we leave a fingerprint on the web so latently that it is possible to predict clearly and automatically a succession of personal singularities such as ethnicity, sexual orientation, personality traits, political and religious beliefs, Happiness, intelligence, separation of parents, gender and age or even the use of addictive substances.

Researchers at the Cambridge Psychometrics Center, in cooperation with Microsoft Research Cambridge, conducted a “Like” analysis and demographic profiles of more than 58,000 Facebook Facebook volunteers as well as psychometric test results from the MyPersonality application. The program allowed to demonstrate, in 95% of the cases, the race of the people, the sexual identity of 85% of the users and the political ideology of 85 of every 100 users.

Likes clicks analysis is based on tacit attributes rather than on explicit preferences, for example, less than 5% of homosexual users evidenced their approval of gay marriage. This reveals that the precise predictions are invoked by deductions in the aggregation of large amounts of tastes and in popular information, such as musical tastes, television programs, etc.

The researchers highlight the great potential for personalized marketing that can mean a revolution in psychological assessment that, according to this research, could be carried out on an unprecedented scale and without expensive evaluation centers and questionnaires.

However, scientists also warn of user privacy threats and actions as “harmless” as following a musical group and expressing our support or rejection of a publication or a photograph, can reveal in a concise way traits Of the personality that, perhaps, we would not like that they were so visible.

Facebook assiduous user David Stillwell of Cambridge University confesses that he will continue to use the largest social network but also says he “could be more careful about using the privacy settings that Facebook offers.”Read the rest

The Useless Activity

General Articles

Gambling is useless activity for many people around the globe. In gambling, there are certain tricks and tips that you should follow or else there is a great chance of losing the game. Here are super tips that will make you a professional gambler:

❖ Never bet a penny more than you can afford to lose:

The first and the most important betting tip would be, you should always use the money that is spare, and you don’t really need. You must not bet a penny more than you can afford to lose because when you are gambling, there are chances to lose as well. It is a game after all so keep an eye on your money as well not just other’s. Keep it all fun so that it does not cost you later in life.

❖ When playing a card game that contains five players, no matter what the game is about or what are the rules, after some time of play or ten hands remember that there are two winners and three losers:

You should know that you are one of the two winners and if you have no idea about this, you are one of the three losers. In the case you lose, leave the place. People who are winners are surely better than the losers, and this is not because of their luck. Luck is only at one time, not all the time. If you are the winner, try to play safer next time and be the bigger winner. Also, keep this in your mind, and it will work wonders for you.

❖ Don’t let it ride. Don’t ever, ever let it ride:

Have an account of your complete winning and then go for a new bet. Don’t try your luck again and again if you lose one time in one night. You will thank me later for this. I hope these tips will help you out. Good luck with everything!… Read the rest

How to Save Your Struggling Business

General Articles

It can be difficult to turn around a struggling business, especially if you feel like everything is working against you. Although it can feel hopeless, you should know that there are still plenty of things you can do to improve your business. As long as you’re committed to keeping your business in top shape, there are quite a few things you can do to save with it. With that in mind, here’s a look at just several things that almost anyone can do to save their struggling business.

Develop a Plan

One of the first things you should do with a struggling business is develop a written financial plan, that includes both the company’s goals and where individual employees fit into it. By writing everything down, you can take a closer look at what areas are currently lacking and how individual people might be performing within the greater context of the company. If you’ve already developed a written plan, then now might be the time to go back and revise it with your new circumstances. You’d be surprised at how much information you can glean from a plan after you’ve already taken stock of what is and is not working within the company.

Study Successful Techniques

Sometimes a company doesn’t fail because of its products or services, but simply because of its failure to adapt to new circumstances. If your company was successful in the past, then you might just need to update your marketing techniques. Companies like Insight Human Dynamics offer sales management training courses that can help your employees improve their capabilities and bring the business back from the brink of bankruptcy.

Contact Appropriate Professionals

If you think that your company won’t be able to make its payments on time, whether that means to vendors, tax authorities, or banking professionals, then you should try to contact them immediately. As long as you’re up front about your company’s situation, you might be able to negotiate a new deal with them, or at least garner some understanding from them. Communication can prevent a bad situation from turning worse, so it’s worth being as honest as possible as the situation unfolds. On the upside, if you develop a solid relationship with certain individuals, you can potentially use that in the future to your company’s advantage.

No one wants to see their business fail, so hopefully these tips will help you develop a solid plan to keep your business afloat. Of course, sometimes the market moves in mysterious ways, so as painful as it may be, it’s not worth stressing out if you have to adapt to new circumstances.… Read the rest

5 Reasons You Need a New York Address for Your Business

General Articles

You want to make sure that everything is set up just right for true business success. Offering a good and lasting impression is important for business longevity. Below are five great reasons to rent a mailbox in New York to give your business an edgier and more dynamic feel.

Prestige and Impression

There are many successful business that are started and ran from the comfort of a home base. The problem is, many owners do not want their personal home address spread all over, or fear being viewed as a fly-by-night operation by having mail sent to the residence. Using a New York mailing address gives the company a prestigious look that can make a positive impression on existing and potential clients.

Create a US Base of Operations

International companies are beginning to realize the value of having a New York address, without dealing with the high cost of renting a physical office. They have the ability to expand into the US market using a legitimate address as a base of operations.

Brick-and-Mortar Stability

Having a solid New York address to receive business mail is perfect for online and home-run enterprises. This will give you a real brick-and-mortar feel to the business. Many potential customers look to this as a sign of a stable, ongoing business. You can run the business from any location and your mail will be forwarded in a timely manner. It allows for a unique way to branch out and provide real growth for your business.

The Big Apple Is About Big Business

New York has been considered the business mecca of the US since the early twentieth century. Instant prestige is assumed of anyone that has an address of New York on business cards, websites and flyers. You get quality mail delivery service at an affordable price. If you have ever wanted to move your business to New York, but cannot afford the costs associated with a large move, this is the solution.

Great Way to Start a Small Business

Who says that starting small means having to look small? Start your new business on the right foot by including a New York address for all correspondence. You can start out by giving the right impression and be taken seriously in your field of expertise. Location can be a huge factor in drawing in a larger customer base. It is an important detail you should not overlook.

Contact business correspondence experts like Fulfillment Services USA and rent a mailbox NYC for your enterprise right now!… Read the rest

Why Stocks?

General Articles

Many people forget or do not know what it means to share, and consider the stock is a situational figures, causing profits and losses for the owner. May also for you, share it as unknown object moving at will and therefore it is an object of speculation shares or roughly: gambling.

In fact, the stock is proof of ownership of a business / business. Own shares is tantamount to having a business. Because business is an operational activity to generate profits, the profits of the company will be reflected through the share price upward. Each share is owned not a blank sheet , shareholders are part of the business that owns. In general, the value of stocks will rise over time as the business successful, profitable, and growing increase in size

The results of that offer of Shares

For developing countries such as southeast asia region, on request of a number, then I’ll call it 20% ~ 30% per year. Not that all stocks will produce results they will be, because the company’s performance is different. Each time of course there’s the company that its business flagging, there was a brilliant business, there is a loss, some profit biasa2 course, there is a fantastic profit.

It may sound small, 20% ~ 30% is not going to make anyone rich  , how  a Warren Buffet may be the richest man in the world by investing in stocks? The answer is compounding result, compounding result is how you play the results you get from your stock profit in one year , the results obtained are reinvested. If in-averaged, return Mr. Buffet per year, about 26%, so it’s not a crazy number like a profit of 100%, 1000%, or even more.

Other investments what can offer such high returns? I may say, I have not found it… Perhaps the nearby that is investing in property, particularly on strategic locations.

Here surplus stock than property investments are very liquid stocks, and that the low entry barrier. Liquid means the stock could be sold whenever you want on the open market day (Monday to Friday) without the need to bother looking for a buyer, if you sell the property we have struggled before finding a buyer.

Risk of Investing in Stocks

Companies can lose money, business can be lonely, management can be dishonest etc. If the company loses it will be reflected in the stock price down so that its shareholders suffered losses. But all investment vehicles have risks. Sovereign Debt Instruments , for example, in the crisis-stricken Greece, the country is unable to pay. Another gold example, which people say always goes up, by the end of 2011 gold has decreased by 20%. So it’s actually the same, all at risk. Perhaps there is a reason that gold, though down 20%, will rise again and will set a new record. Well maybe, but keep in mind that stocks are so. A good company, working right, will grow even as the financial crisis strikes. For example, Indonesia has passed the toughest crisis of the year ’98 and you can see the fact that there are still many companies that are still standing now and have grown bigger now. My message, as an investor we can minimize our risk by choosing shares in a good company, working properly, posting profits and growing.… Read the rest

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