Month: June 2017

Facebook Features

General Articles

   1. Facebook is a free social networking website created by Mark Zuckerberg. Originally a Harvard University student site, it is currently open to anyone with an e-mail account What is Facebook
2. It is a place in which to interact through a user profile with other users called friends, groups or pages through a news timeline in which we will share states and where we will see those of our friends, and other applications Communication.
3. Services offered by Facebook Friends: it is a way to locate friends with whom the contact was lost or to add new ones with whom to exchange photos or messages, the Facebook service helps you to find them and also suggests others. Groups: is one of the most recent developments. It is about bringing together people with common interests. In groups you can add photos, videos, messages
4. Wall: The wall or wall is a space in each user profile that allows friends to write messages for the user to see. Only visible to registered users, wall allows you to enter images and put any type of logo types in your publication. Pages: they are created with specific aims, only that in these there are no discussion forums and they are directed towards specific marks or personages, but not towards any type of summons.
5. Photos: Facebook allows to upload photos, share and tag them Applications: These are special programs, anyone with programming knowledge can develop applications Games: most applications found in Facebook relate to games
6. Button I like: This function appears at the bottom of each publication made by the user or his contacts (status updates, shared content, etc.), is characterized by a small icon in the form of a hand with the thumb towards above. It allows to assess if the content is to the liking of the current user in the social network, in the same way the person who originally exposed that subject is notified if it is to the liking of someone else (some of their contacts). I like it
7. Why be on Facebook Build a brand. Facebook is a great showcase, provided that in that window are your prospects, of course. Hence, using Facebook simply as a brand advertising tool, to make it known, can be very beneficial.
8. Advertising. Although related to the above, one thing would be to generate the idea of ​​a brand and another, quite different, is to advertise our products. Facebook allows us to use your Promoted Publications or simple and direct ads to our online store or our website where we can advertise the products or services that we have for sale.
9. Communication. Pure and hard. It is obvious that the relationship between customers and companies has changed. Maybe you have not done it yet, but you can see that now, if you want to have a presence, you need a two-way channel from which our customers can talk to us.
10. And what is a Me Gusta? The multiplier effect. This is basically a simple equation: If your fan page has 400 I like and each of those people who have become fans of your brand has an average of 130 friends, your company COULD come with their publications or with their Ads to more than 50,000 people.
11. The relevance of the “friend”. Still, if we reached those 50,000 people in any form and manner, it would not be the same. What changes everything is the fact that whoever makes that mark appear before your eyes is a friend. The power, therefore, resides in that the transmission of the knowledge of the brand is made “between friends”, which gives much more value to that recommendation.
12. How do I get on Facebook pages? To begin with, we must have a colorful Facebook page with useful information for your readers, customers and a good plan of updates. Another interesting action is to write some really interesting information that makes your readers share it with your social network and create the viral . This is the best option and the most difficult of all.

    13. • If you choose to give yourself time, then start participating. It is not a matter of generating likes for me, but of maintaining a dialogue with your prospects. Talk about things that interest you not only in your business but in the lifestyle or culture of your sector. For example, if you are a baker you can talk about your company and also about the history of bread, its processes, its types, etc.
14. Use attractive photos, but not cats or things that are endearing. Photos relevant to your business or your own company, showing it exactly how it is inside. Be a bit funny but also serious
Read the rest

Facebook ‘Likes’ reveal user characteristics

General Articles

Likes in the social network could predict personal aspects of users such as sexual orientation, religion, age or even race. A study carried out on Facebook reveals that through the ‘likes’ of users you can identify aspects such as sexual orientation, religion, age or even race. Researchers at the University of Cambridge have developed, using algorithms, a way to predict from their tastes in the social network the personality of the person. The research, published in the magazine PNAS, has had the participation of 58,000 volunteers, who have allowed the analysis of their ‘Like’ on Facebook. The likes on this button served to feed algorithms that matched the information provided to personality tests. From these algorithms results were extracted with 88 percent accuracy for determining male sexuality, 95 percent accuracy in determining race, and 85 percent for differentiating between Republicans and Democrats.

Christians and Muslims were correctly classified in 82 percent of cases and the status of relationship and substance abuse was predicted with an accuracy of 65 percent and 73 percent. As for specific tastes, ‘I like’ reveal that less than 5 percent of users click on obvious gay content, such as gay marriage, for example. These algorithms also add large amounts of data in terms of personalized tastes like music or television programs, allowing you to create a lot of personal profiles. The study will be of great help to social media companies interested in making more money through personalized marketing. Despite this, researchers have warned that people’s digital profiles are creating privacy threats.

Analytics metrics provide data about visitors to a web page, location, language, average time of a visit, etc. This information no longer surprises the digital community. But what about revealing your personal information through the “Like” button on Facebook?

Recently, researchers at the University of Cambrigde developed a measurement system that reveals the personal data of each user for every 100 clicks on the successful “Like” button, an extremely popular language in social networks. This research demonstrates that we leave a fingerprint on the web so latently that it is possible to predict clearly and automatically a succession of personal singularities such as ethnicity, sexual orientation, personality traits, political and religious beliefs, Happiness, intelligence, separation of parents, gender and age or even the use of addictive substances.

Researchers at the Cambridge Psychometrics Center, in cooperation with Microsoft Research Cambridge, conducted a “Like” analysis and demographic profiles of more than 58,000 Facebook Facebook volunteers as well as psychometric test results from the MyPersonality application. The program allowed to demonstrate, in 95% of the cases, the race of the people, the sexual identity of 85% of the users and the political ideology of 85 of every 100 users.

Likes clicks analysis is based on tacit attributes rather than on explicit preferences, for example, less than 5% of homosexual users evidenced their approval of gay marriage. This reveals that the precise predictions are invoked by deductions in the aggregation of large amounts of tastes and in popular information, such as musical tastes, television programs, etc.

The researchers highlight the great potential for personalized marketing that can mean a revolution in psychological assessment that, according to this research, could be carried out on an unprecedented scale and without expensive evaluation centers and questionnaires.

However, scientists also warn of user privacy threats and actions as “harmless” as following a musical group and expressing our support or rejection of a publication or a photograph, can reveal in a concise way traits Of the personality that, perhaps, we would not like that they were so visible.

Facebook assiduous user David Stillwell of Cambridge University confesses that he will continue to use the largest social network but also says he “could be more careful about using the privacy settings that Facebook offers.”Read the rest

Partner Link

alterntif text

Partner Link

Other Partner